The most common question their clients ask them: What is the difference between brand and direct marketing?
Visionary. Trend-bucking. Revolutionary. Innovative. Disruptive. You’ve likely heard these swanky adjuncts thrown around in corporate gatherings, or even amidst social mixers featuring some of the most successful enterpreneurs. You’d be forgiven to think of these terms as some recent incarnation of corporate-speak, or empty sound bites used to adulate ‘addressees’, and pile on their grandstanding. […]
How important is is to be transparent in your branding? These days we get all sorts of promises from different brands, but how do we know if they hold true?