What sort of logjams are you dealing with in your business? The good news is that once we identify these roadblocks, they become much easier to remove.
Do you want to stand out from your competition? Here are ten reasons why you should have a content calendar.
Many small businesses and startups make a common mistake of thinking that direct marketing is the same thing as brand marketing.
How Will Effective Branding Will Change The Way We Think About Design
Visionary. Trend-bucking. Revolutionary. Innovative. Disruptive. You’ve likely heard these swanky adjuncts thrown around in corporate gatherings, or even amidst social mixers featuring some of the most successful enterpreneurs. You’d be forgiven to think of these terms as some recent incarnation of corporate-speak, or empty sound bites used to adulate ‘addressees’, and pile on their grandstanding. […]
How important is is to be transparent in your branding? These days we get all sorts of promises from different brands, but how do we know if they hold true?
Steep gains are on the horizon for small businesses looking to integrate social media into their branding & digital marketing strategy.
Whenever the twin concepts of ‘Design & Branding’ pop up in a strategy discourse, it’s not untypical for organizations figuring out this thing called ‘running a small business’ to get it all muddled up. If this is you, then Christmas came early. Let’s be honest. As a small business owner, you’re probably not asking for […]
Word on the ‘Marketing’ street has it that your branding starts where your marketing ends. Not quite. That’ll be limiting your brand to the visual aspects/marketing assets of your small business. Plus, that’s not telling the full story. In fact, the central role your branding plays in determining how your business is perceived can only […]
All my professional career, well really all my life, I have been a people pleaser to some extent. I know I am opening up Pandora’s box by admitting this, but it’s been a hot topic on my mind of late. But first, a little about “people pleasers” (show of hands if this resonates with you […]